On Movement Lab

Format: Interactive retail installation

Studio: Modem

Client: On

For the Movement Lab in Zurich, we collaborated with On’s architecture team to create a series of permanent fixtures that merge display technology with material expression. Integrated directly into the spatial fabric, these elements transform storytelling into an ambient, built-in experience. At the core, the CloudTec® Table turns footwear innovation into a playful, hands-on encounter, while the modular apparel system extends the same language—pairing motion and product to reveal each narrative in context. Designed to evolve with new campaigns and collections, the installation keeps the in-store experience dynamic and alive.