Moncler: Beyond Performance

Format: Exhibition

Client: Moncler

A multi-sensory brand experience coinciding with the Olympic Winter Games, transforming the courtyard of Portrait Milano into an immersive alpine environment. Visitors navigate three trails — Blue, White, and Red — tracing Moncler Grenoble's story from its 1952 origins and the K2 expedition through to its present and future. The experience activates sight, sound, touch, and scent across 128 speakers, a 360° LED panorama, and a mirrored runway finale.

Read about it in hypebeast.